Chime Interactive provides digital strategy services, web site technologies and design, and video and multimedia production. Chime brings a 30 year history of online expertise to define, develop and implement digital strategies that engage and expand online communities. Specializing in the music industry, Chime has a client list that ranges from Bob Dylan, Madonna and U2 to Sammy Hagar, the Beastie Boys, Los Lobos and Joe Satriani, as well as Korg, world leader of musical instruments.



Sammy Hagar | Los Lobos | Joe Satriani | Colin Hay | REO Speedwagon | Chickenfoot | Moonalice


Hardly Strictly Bluegrass | Sound Summit | Santa Cruz Mountain Sol


High Road Touring | Entourage Talent | Flower Booking


EG Conference | TEDxSantaCruz | TEDxMeritAcademy


With Internet experience dating back to 1986, Chime brings a unique history in envisioning the current capabilities and future development of the Internet and associated technologies. Chime has a history of being on the cutting edge — we've been involved in the foundation/creation of a number of groundbreaking Internet companies and projects:
  • IUMA (the Internet Underground Music Archive- The net's first free hi-fi music archive) [1993]
  • Addicted To Noise (the net's premiere music magazine) [1994]
  • MediaCast (the first company to specialize in Internet broadcasting solutions) [1995]
  • Nineup (live bay area bands webcasting) [1996]
  • The FezGuys (book + monthly column about Internet audio) [1996]
  • (music community that spawned iLike) [1999]

Following 6 years of monthly columns and features on Internet Audio, in 2002 The FezGuys published the defacto standard resource on streaming audio with the book "Streaming Audio: The FezGuys' Guide" (New Riders Publishing).

Starting in 1998, Chime founder Jon Luini returned to working directly with artists, management, booking agencies, clubs and digital startups. Over the past decade, digital strategy has become the large focus, leading to production-specific projects including Web sites, mobile apps, video production, live streaming, social media management, and more.


Chime has always supported the nonprofit sector through pro bono and discounted services. We are now happy to announce the creation of the new Chime Nonprofit Communucations division, headed up by Sheila Schat, who has over 20 years of experience in nonprofit management.

Click here for more information about Chime Nonprofit Communications and its services.

We are also pleased to announce that Chime President/Founder Jon Luini has accepted a position on the San Francisco Board of Little Kids Rock. Little Kids Rock is a fantastic organization that is restoring and revitalizing music education in U.S. public schools and currently services more than 65,000 students in over 700 schools. From 2010 to 2015, Jon was Co-organizer, Speaker Curator, and Producer of TEDxSantaCruz, which held four sold out full-day events as well as a handful of other events throughout Santa Cruz County. In 2016, Jon became Director of Digital Strategy for the esteemed EG Conference, celebrating it's 10th anniversary in 2016.

In 2015, Jon was part of the founding team for C3, The Content Creators Coalition and other non-profit organizations & trade groups that Jon served on the board are Popular Noise Foundation (non-profit SF/Bay Area music organization, 2000) and Bay Area Streaming Media Organization (BASMO) (open organization, 1999).


Phone: 415-TO-CHIME (415-862-4463)
4640 Cherryvale Ave
Soquel, CA 95073
Note: From 1994-1999 Chime Interactive was known as evolve internet solutions


Chime founder Jon Luini was identified as one of the "50 for the Future" ("the most influential people to watch in cyberspace") by Newsweek (Feb 27 1995), named in the "Top 100 Multimedia Producers" by AV Video and Multimedia Producer magazine (Nov. 1996) and has been featured in many other publications over the years.

He has spoken and chaired panels at a variety of international conferences including Internet World (London), Mac World, Canada Music Week, North By Northwest, NARAS Music & Multimedia, Streaming Media West, Bandwidth Conference, Noisepop's Industry Noise, and SF Music Tech Summit.

Click here for an archive of some of the press spotlighting Chime-related projects from 1993 through 2000.

A partial list of technology companies, record companies, musicians, and individuals that Chime has worked with since 1993 is available here.

Jon R. Luini

Read bio »

Sheila Schat, Partner
Chime Nonprofit Communications

Chime's nonprofit communication division helps drive social change through digital strategy, communications and fund development services. Learn more »

Dylan Burkhardt
Social Media Coordinator

Kurt Simmons
Project & Social Media Coordinator

Chime has a long history with the amazing design firm PROD (now Icon), creating award-winning, ground-breaking sites for artists including MADONNA, BOB DYLAN, U2, BEASTIE BOYS, GEORGE HARRISON, BEN HARPER and many more.

Chime's pool of talent also includes multimedia experts, directors, camera operators, writers, designers, programmers and much more. Whether it's a 3-day, 6-stage video production of 80+ acts at the annual Hardly Strictly Bluegrass Festival, a live webcast from Cabo, or just a quick interactive project, Chime scales effortlessly to meet the need.

Talented people who we're proud to have been part of numerous projects (past, present and future) include Jon Fox (Digiwalla), Arthur Rosato, PROD4Ever/Icon Interactive, Ghost Hand Productions, MobileRider, Steve Voisin (SOV Interactive Media), Chris Sentovich, Jim Granato, Patrick Spohrer, and a network of over 40 other camera ops, production techs, photographers, editorial, and social/digital experts.